...Everyday Until It's Sold
At Coldwell Banker First Equity, Realtors, we don’t just advertise your property, we utilize a marketing strategy to achieve the results our clients desire; a sale at the highest price possible with the least amount of inconvenience. Our marketing strategy is designed to attract buyers to our total inventory of homes. It is a rare occurrence that a single property ad produces a buyer for that property. On the other hand, buyers are attracted to larger inventories of property, and often the property they desire is in that inventory. Buyers want choices and by displaying a variety of homes, we increase the probability of procuring a buyer for a property listed with our firm.
Multiple Listing Service
Within 72 hours of your property being listed for sale it will be entered in the Amarillo Association of Realtors’ Multiple Listing Service database. Over 500 Amarillo Realtors will have access to information on your property.
Listing Coordinator System
From the moment your property is processed in our office, all in-coming telephone inquiries about your property, whether from a prospect or another agent, are handled professionally by our Listing Coordinator System from 9:00 AM to 6:00 PM, Monday through Friday. Unlike other offices that rely on “assigned” agents to answer phone calls, our full-time listing coordinator insures consistency of service and promotion of our entire inventory. Clients often express their appreciation for our Listing Coordinator System, not to mention other Realtors in our market who say this system makes our inventory of homes easier to show.
For Sale Sign
Shortly after your property is listed for sale, our nationally recognized FOR SALE sign will be placed on your property.
Internet Web Sites
According to a National Association of Realtors survey, 84% of 2007 home buyers used the internet to research possible homes to purchase. Therefore, much of our marketing strategy is tied to the internet. Multiple photos and a description of your property will be displayed on multiple web sites, including cbamarillo.com, coldwellbanker.com, realtor.com, therealestatebook.com, yahoo.com, and homes.amarillo.com. Our most popular web site is cbamarillo.com, averaging over 1,100 unique users and over 15,000 page views per day, because it is the most consumer friendly real estate site in the Amarillo market. Addresses of listed properties are available and 100% of our listings have multiple photographs and/or virtual tours. Professional photography is used for all properties located within fifteen miles of the Amarillo city limits. Having your property on the internet is not enough, it must be properly displayed and on sites that generate a lot of traffic.
Sunday Homes
Our newest listings are advertised each Sunday in the Amarillo Globe-News with over 80,000 paid subscribers. Depending on the number of new listings, many of our new listings are advertised two consecutive weeks. Our research has found that the Sunday newspaper continues to be a much used source of information for Amarillo-area home buyers.
Open House
Some properties are prime candidates for Open House activities. You and your agent may discuss the possibility of having an Open House. Nevertheless, your property will benefit from the promotion of numerous open houses held open each Sunday by our agents. Often, purchasers of non-opened homes are generated from open house activities. No other real estate firm in Amarillo hosts or advertises as many open houses as Coldwell Banker First Equity, Realtors.
The Real Estate Book
Each issue contains the 120 oldest listings in our listing inventory. This publication allows those listings to gain additional exposure and advertise any price adjustments since the initial listing.
Coldwell Banker First Equity, Realtors Internal Promotion
Immediately upon listing your property your listing agent will notify each agent within our office via voice mail that your property has been listed along with a description of the property, price, showing instructions, etc. Additionally, each agent will be provided a full written description of your property at the time it is entered in MLS.
Coldwell Banker National Advertising and Referral Network
Our national advertising campaign reaches literally millions of people each year. Obviously, these ads are not marketing specific properties, but they predispose purchasers to consider Coldwell Banker properties. Additionally, the 3000+ Coldwell Banker offices and 100,000+ agents located throughout North America generate over 125,000 office-to-office referrals annually.
We’ll be working Everyday Until It’s Sold!
*May not be available or applicable for some properties based on property type (non-residential properties), location (some country properties), or pricing (less than $50,000).
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